The Veterinary Survival Show
We know that running a veterinary business can sometimes feel like you're fighting your way through a jungle of financial insecurity, HR nightmares, and overall business confusion. Our goal is to give you the ideas and tools you need to not just survive in this jungle but to thrive in the veterinary industry. By combining over 50 years of knowledge and experience with differing opinions and a little humor, we will help you get the information you need to make the best decisions for you and your veterinary business. Welcome to The Veterinary Survival Show with veterinary CPA and Certified Financial Planner Mark McGaunn and Certified Veterinary Practice Manager and practice owner Jenni George.
The Veterinary Survival Show
Marketing: Don't Just Set it and Forget it!
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Season 2
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Episode 5
Marketing-- where would we be without it? Marketing is an important aspect to every business, but it's definitely not as simple as it sounds. Who are you trying to reach, and why? What's the best way to market your veterinary clinic? What are your overall marketing goals? What other things to do you need to consider before starting your marketing?!
If this is all sounding overwhelming, fear not - our co-hosts Mark and Jenni break down the basics of marketing your vet hospital or clinic. Jenni details the who, what, when, why, and how of marketing, while Mark discusses his experiences and what he's learned along the way. We can all improve our marketing skills, so be sure to listen to this episode!